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Selamta: Lead the Way 5k

Selamta Family Project brought CauseMic on board just 10 days prior to their organization’s largest multi-city annual fundraiser, Lead the Way 5K. In that short period, CauseMic optimized Selamta’s communications and engagement strategy to increase funds raised by 74% more than the previous year and fully leverage $7,400 in matching challenge funds. Lead the Way 5K helped Selamta support 10 forever families uniting Ethiopian orphaned children and marginalized women for a year.

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