The best donation page gives donors less (to do) and your nonprofit more.
We analyzed the donation pages of 204 nonprofits against 16 benchmarks of a conversion-optimized experience—including the ideal number of clicks and zero donor distractions.
In doing so, we uncovered trends and developed recommendations to help your nonprofit give donors the best possible experience and every reason to make a donation.
Our study found that 72% of donation pages asked for too much information.
Eliminating distractions is among the best ways to improve a donor’s experience at the finish line. For instance, more than one call to action (CTA) on your page is a distraction. Why give donors more to think about besides how their gift makes an impact when they hit submit?
This report is loaded with examples of organizations that are nailing it with a singular, clear CTA, an absent navigation bar—as it should be—and more.