We made a donation to 152 nonprofit organizations and evaluated the donation experience.
This free nonprofit donation page assessment outlines our findings and recommendations within the following areas:
- Was it easy to locate the donation button on the home page?
- How many clicks were require to complete a donation?
- How many required fields were included on the donation page?
- Was nonessential information collected in order to complete the donation?
- Were there distractions throughout the donation process?
- How strong was the value proposition?
- Was the donation page secure?
- What type of follow up message did we receive upon making a donation?