Fundraising Research You Can Use
Free Reports to Reach Your Revenue Goals
The goal of our research is to help great organizations, behind urgent causes—like yours—keep their missions fully funded.
We believe fundraising success and rapid growth is earned through continuous learning. And we’re a curious bunch.
We also understand the challenge, because we’ve been in your shoes, leading nonprofit fundraising and marketing teams.
Focused Studies for Quick Growth
Whether you’re developing a strategy for year-end or ready to improve your overall fundraising, our digestible reports can help maximize your efforts and revenue.
Explore our most recent research focused on donor cultivation, conversion messaging, and email optimization.
The 2022 Donor Lifecycle Report
Learn about the three key phases in the donor lifecycle: Cultivation, Solicitation, and Stewardship. This report shines a light on the messaging, impact reporting, and stories that foster lasting relationships with donors and consistent giving.
The 2022 State of the Nonprofit Donation Page
Secure more donations at the finish line. Discover what makes a high-converting donation page (and what doesn’t) in our report from a study of more than 200 giving checkout pages.
The 2022 Email Impact Guide for Nonprofits
Make a bigger impact with the emails your nonprofit sends. In researching emails from hundreds of nonprofits, we identified the critical do’s and don’ts for email messaging, timing, and other trends. Your next donation is only an inbox away.
Nonprofit Training and Cause-Champion Partnership
Since 2019, CauseMic has been proud to serve as the official nonprofit training partner to Give!Guide, supporting 200+ organizations.
Through this great partnership, we’ve had the opportunity to expand our research (and our own curiosities), drawing fundraising data from a growing number of small- to mid-sized and established nonprofits.
Mainly, we provide training workshops and resources for nonprofits in our hometown—and have a lot of fun at the same time.