Lead Scoring: How to Identify Which Donors Warrant More of Your Limited Time
Learn how you can identify your most interested donors.
We all know how important it is for donors to feel appreciated. Yet, most nonprofits don’t have enough gift officers to engage every single donor. Prioritization becomes essential for optimizing limited time and resources.
In this webinar, you’ll learn:
- What lead scoring is and why it’s important to your nonprofit
- The concept of predictive lead scoring and which nonprofit CRM makes it possible
- Key explicit and implicit data points crucial for boosting unrestricted donations
Q&A with our host for answers to your most important questions.
CauseMic, Co-Founder and CEO
Matt is author of The High-Growth Nonprofit and an experienced fundraiser who helped Team Rubicon scale from $275K to $51M in annual revenue.