Founded in 1987, Wisconsin Family Ties (WFT) is a parent-led family wellness organization providing peer support for families of children with mental health challenges. Their mission includes improving children’s mental health policy through advocacy, working closely with child-serving professionals, and helping parents use their voice to change systems that impact the lives of their kids.

WFT initially came to CauseMic after the height of the covid pandemic, when they recognized a need to diversify their revenue sources. WFT’s work had historically been funded primarily through contracts with human services agencies and the small amount they raised from individual donors had plateaued for two consecutive years. 

We immediately saw an opportunity to invest in their existing relationships with strategic messaging and make a more effective case for support that would drive individual donor conversion.

The challenge is that while WFT was tackling incredibly important work, they didn’t have clear or compelling messaging that the broader team could use to articulate their unique mission and value proposition to donors. They were accustomed to relying on their passionate Executive Director to tell their story and win hearts, but he was stretched too thin as it was, and the team needed a resource to guide their collective fundraising efforts.