Year End Donations Fund Running Water

Year End Donations Fund Running Water


Raised From Individual Donors

DigDeep and CauseMic partnered to create a strategic end-of-year campaign that leveraged new audience segmentation to create unique user journeys with multichannel messages. Together, we raised over $1.6M to pay for water trucks, wells, and home water systems for families living without running water.

At a Glance

DigDeep, a human rights nonprofit with a mission to get clean, running water to every American, had already built a groundswell of support since they were founded in 2013 with beautiful, compelling storytelling. The organization was seeking the capacity and direction to begin segmenting their communications and optimizing the performance of their multi-channel, year-end fundraising campaign. To that end, DigDeep enlisted CauseMic’s help to surpass their revenue and engagement goals.

We helped DigDeep map donor journeys, segment their audiences, craft custom content per audience, optimize their donation landing page, analyze key metrics, and automate their email and multi-channel marketing efforts. With our support, they were able to raise $1.6 million, a 273% increase in revenue year over year on Giving Tuesday.

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Year-end fundraising

Donor cultivation

Donor journeys

Multi-channel marketing

Email marketing

Text to donate

Marketing automation

Donation page optimization

Google Analytics configuration

Strategic planning for nonprofits


What steps can you take to grow revenue to meet your programmatic needs? Book a complementary Scale Session with CauseMic today, and we will help you strategize how you can join DigDeep Water in exponentially growing your revenue and impact.

The Challenge

Like many nonprofit organizations, DigDeep was faced with a capacity challenge heading into the final quarter of the calendar year. They had clear fundraising goals and a strategy in place, and had enlisted the support of trusted subject matter experts, but they required a unifying force to execute and optimize their intentions for the campaign. Furthermore, DigDeep was seeking answers to the following questions:

  • Which marketing channels are converting at the highest rate?
  • What can we do to ensure our emails are reaching our intended audience?
  • How can we optimize our existing landing pages?
  • What’s the optimal cadence for communicating with existing supporters?
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The Solution

Research indicates that a multi-channel donor is three times as likely to donate. CauseMic partnered with DigDeep to deploy personalized, potent messaging to segmented audiences across the following channels to connect with the organization’s growing base of advocates:

  • Email
  • Text messaging
  • Paid social
  • Direct mail
  • Squarespace CMS featuring Funraise as the donation platform

CauseMic’s goal was to alleviate DigDeep’s capacity constraints, maximize their fundraising potential through optimization and audience segmentation, and provide detailed, timely reporting that provided a clear view of each effort’s impact on revenue. Through marketing automation, an optimized landing page, data-driven decision making, and effective donor journeys, we helped DigDeep more than double their revenue.

The Results

DigDeep raised $1.6 million, a 273% increase in revenue year over year on Giving Tuesday and a 324% increase in revenue year over year on December 31st. Throughout the campaign, their website conversion rate was an impressive 52% and their email conversion rate was 46%. DigDeep’s average website gift amount and direct mail gift amount were $160 and $345, respectively. 


Web conversion rate


Email conversion rate


End-of-year revenue YOY increase